Dave lives in Coppell, TX with his beautiful and supportive wife Stephanie and their kids Allie, Cooper and Austin. Dave is a USA Triathlon Certified Coach and an IRONMAN Certified Coach. Dave has served as an official IRONMAN Staff Coach at IRONMAN Texas in both 2016 and 2017 and at IRONMAN Boulder in 2016. He volunteers at over 25 events throughout the year that are targeted at helping people take their first staps into endurance sports.
He is a mentor and a coach of coaches and considers it his duty to transmit his knowledge and love of endurance sports to others. Dave is an expert Blood Lactate Threshold Testing Practitioner and helps athletes understand their ideal training and racing zones. His passion for sport and coaching is driven by his own journey to health and wellness through running and triathlon. He is a two-time IRONMAN, a Boston Marathon finisher, and has finished eight IRONMAN 70.3 Events. He continues to compete with dreams of toeing the line at the Leadville 100 Mountain Bike Race and at the IRONMAN World Championships in Kona, HI. Dave is a member of the Gatorade Endurance Team and is a lululemon Ambassador.
Jesse lives in Carrollton, TX with his wife Stacy and their daughters, Halle and Lucy. Jesse is a USA Triathlon Certified Coach and has been coaching endurance athletes for several years. Jesse began competing in sports at a very young age starting with baseball, which continued through high school. His passion for running began in high school while competing in track and cross-country. Starting college and a career, his passion for endurance athletics took a back seat until 2010 when he was asked if he wanted to ride in the famous Hotter than Hell bike rally. At the time he didn’t even own a road bike, but the week of the rally he purchased a bike and started and finished the 100K (62 mile) ride. A couple of months later he was offered an entry into the Dallas Running Club Half Marathon. He hadn’t been running too much but was still on a high after finishing the bike rally so he jumped right in in and hasn't looked back since. He was hooked. Jesse signed up for the St. Patrick’s Day sprint triathlon in Keller, TX that year. Even though it was the hardest and most humbling athletic experience of his life, it was also the greatest. Since then, Jesse has competed and finished everything from sprint triathlon races to IRONMAN 70.3 races to most recently IRONMAN Boulder this past spring.
Sergio has been a competitive runner for over 15 years. He ran competitively in high school and was a member of a championship team in college. After college, Sergio was involved in many local running events, from racing track & field, road mile, road 5k, road 10k, and half and full marathons.
Sergio competed individually and as a part of USA Track and Field club team. In 2009, Sergio discovered another passion when he started working at a local bike shop. From that moment forward, he started to invest his time and resources learning everything he could about bikes, bike fit and the bike business. This included investing in himself to become a certified Retul bike fitter. As a cyclist, he loves to climb hills and ride with local groups. If you have any questions about bikes or equipment, Sergio is your man. He loves to geek-out over anything bike related.
Sergio was an assistant coach at the college level, coached at the triathlon club level with one of the largest clubs in North America, California Triathlon Club. He is a USA Triathlon Certified Coach who has coached athletes toward achieving goals like national qualification and racing and Boston Marathon qualification. He personally qualified for Boston with a time of 2:47 w/ negative splits at every 10k. Sergio is an accomplished long-course triathlete that has finished multiple IRONMAN 70.3 races
Avram lives in The Colony, TX with his wife Victoria. He grew up playing just about every sport available to him before getting into high school and collegiate marching band. After being out of organized sports for a few years Avram did his first triathlon on campus and discovered a new passion in multisport. While in the Texas Tech Triathlon club Avram realized that endurance sports gave him a place to clear his head and take out some of the stress from his busy schedule. As he participated in more races and met more athletes Avram realized he could help other athletes succeed by passing on his own experiences, as well as the experiences of other athletes around him.
As the Director of eCommerce and professional bike fitter at Tri Shop, Avram has taken advantage of unique opportunities like working with other fantastic fitters like Mat Steinmetz and John Cobb and doing some wind tunnel testing with Lauren Barnett. Avram started working towards a Masters Degree in Exercise Physiology at Texas Women's University to gain a better understanding of how the human body reacts to exercise and to be better able to coach athletes with the best methods possible.
Avram’s current focus is set on the 70.3 distance which has lead to multiple finishes and PRs at this and other distances. After competing at the 2015 USAT Long Course National Championship Avram qualified for the 2016 ITU Long Distance World Championship race in Oklahoma City. Avram represented Team USA in September 2016 at the 2016 ITU Long Distance World Championship race in Oklahoma City and is working toward qualifying for the 2017 Ironman 70.3 World Championships.
Melissa has been involved in sports throughout her life including running track and cross country and
qualifying for cross country regionals in high school. Before triathlon, Melissa played 6 years of coed
and women’s ultimate frisbee. She entered into the sport of triathlon through running, but as a former
lifeguard, she also has a passion for making sure individuals are comfortable in the water.
Melissa is a USA Triathlon Certified Coach who lives McKinney, TX with her husband Tom and son Will. Her training
philosophy is to build a foundation through strength to prevent/reduce injury. She wants to empower
individuals to reach their goals and believes each person’s journey is different but equally important.
Melissa has finished multiple Ironman 70.3 races.
Beth lives in McKinney, TX with her husband Danny and two children, Maya and Kai. Originally from Indiana, she swam for Ball State University where she also earned her Bachelors degree in Exercise Science. Following graduation, she moved to California for year-round triathlon training and worked in a large corporate fitness center. She then raced triathlon at the elite level, competing mostly in draft-legal Olympic Distance and Half Ironman races. Beth achieved top 10 finishes at Wildflower Long Course, US Pro Nationals, Vineman Half Ironman, as well as several ITU races. Her background also includes USA Triathlon Coaching and American Swim Coaches Association certifications as well as NSCA Personal Training and FAI Functional Aging Specialist Certifications.
Her specialty is swim coaching and stroke technique analysis. Beth's favorite aspect of coaching is motivating athletes to race faster and be healthier than they ever thought possible.
In her free time, Beth enjoys running with friends, reading, and time with her husband and two children.
Dr. Blake Middleton
Team Doctor / Medical Advisor
Blake currently live in College Station, TX with his wife Katie and 2 year-old son Judson. He is the current Texas A&M Sports Medicine Fellow and is Board Certified in Family Medicine with a Doctorate of Osteopathy from Oklahoma State University. Blake’s greatest area of interest is race medicine with an emphasis on injury prevention, nutrition, and recovery in endurance athletes. He has enjoyed competitive sports all of his life, however just turned to endurance events about 8 years ago, completing numerous half and full marathons, sprint to full distance triathlons, and in 2013 completed a coast to coast bike ride. When not training or competing in endurance sports, Blake’s next favorite thing is providing medical coverage at events while getting to know the individual athletes to further his knowledge on their needs to become successful in the sport.