Episode 42: Lifelong Triathlon Leader and Ambassador Jack Caress talks the sport and the business of Triathlon

Dave Jimenez Podcast Leave a Comment

JMCphotoIn this episode, the guys are joined by a triathlon business legend, Jack Caress.
For over 30 years, Jack Caress has been producing and marketing participant sports events around the world. He is the founder and President of Pacific Sports LLC. Since the firm’s inception Pacific Sports has produced over 430 multisport events throughout the world. Jack is a co-founder of Triathlon Business International and until recently, Jack served as the organization’s President.  From it’s inception in 2010, TBI has developed the industry group for the sport of triathlon worldwide.   Some of TBI’s most prominent accomplishments include:
  • Five U.S. Conferences
  • Two Global Conferences (London 2013, Roth 2015)
  • TBI Triathlon Pavilion at Interbike and the Interbike Triathlon Awards
  • U.S. Market Research Study (with special thanks to my colleague Gary Roethenbaugh)
  • ITU & TBI 2012 Olympic Games Reception in London presented by Active Network at Hyde Park
  • Founding of the Ron Smith Award (a personal mentor and pioneer in our sport) and the best in industry awards
  • Working with the founders and board of Triathlon Industry Association (TIA) in the UK and the launching Triathlon Business Japan


This Triathlon Research Study is the Most Insightful Report into the U.S. Marketplace
Jack recently resigned his role as President of TBI so that he can serve on the Board for the Southern California Committee for the Olympic Games (SCCOG) and the Los Angeles Sports Council where he will lend his leadership and expertise to help Los Angeles secure the 2014 Summer Olympic Games.
Jack is also the founder of the US Open Triathlon being held in Rockwall, TX on October 18, 2015 and has provided Octane listeners with the code OSOT15 to save 15% on the registration fee for the US Open.

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